Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount. Wavemaker will have offices in 90 countries and over 8,500 employees. The brand, along with a new visual identity, will go live locally as the merger completes in each country, to be finalised by January 2018.
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Tim and his team have the full support of GroupM’s scale, resources and expertise.” Kelly Clark, global CEO of GroupM, added: “Wavemaker is an exciting new global agency brand with a powerful proposition for clients.
Since then Wavemaker seems to have searching for a role in life even though it’s still a big operation with about 7,500 people. The merger was a consequence of MEC losing the giant US AT&T account to Omnicom’s Hearts & Science in 2016. We are part of GroupM and WPP the largest media buying alliance and marketing communications group. Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. We have over 250 people working across six offices: Adelaide, Brisbane, Melbourne, Sydney, Perth and Auckland, New Zealand. In Australia, we are currently ranked as the 2 Media Agency. Our Wavemaker brand and positioning is a compelling manifestation of that purpose.” Wavemaker is a global media, content and technology agency. Tim Castree, global CEO of MEC and Wavemaker, said: “Our purpose is to provide advertisers with the power to transform and grow their business through our Purchase Journey obsession and importantly to do this through the integration of Purchase Journey insights and data with PLATFORM, GroupM’s proprietary global audience technology. The brand mark WAVEMAKER reflects the agency’s heritage, born from WPP and GroupM. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent.
LONDON and NEW YORK - The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’.
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